• Customized and proprietary qualitative and quantitative research
• Multi-client syndicated research
• Industry-focused Benchmarking of Marketing Research
• ChangeFX™

Customized Proprietary Research

Qualitative

We offer an array of business-to-business and business-to-consumer qualitative research including:

• Traditional exploratory focus groups
• Quads, triads, pairs and individual interviews
• Creativity workshops
• Internet-based virtual focus groups, also known as VirCon Groups

Quantitative

• Traditional quantitative studies
• Product or service segmentation studies

Syndicated Research

Multi-client syndicated or shared-cost studies of either business-to-business or business-to-consumer nature

Benchmarking

Industry-focused Benchmarking of best practices, which can be either proprietary or shared cost, depending on the nature of the engagement.

ChangeFX™

Change Fx™ is a web-based tool designed to measure change communications effectiveness. This is important because many strategic initiatives fail due to lack of employees education and inspiration to support them. The ChangeFx™ tool can be used to diagnose problems in communications processes and strategy while providing information to make them more powerful and effective. Change Fx™ can also be used to measure and track the effectiveness of change management communications over time and benchmark against other initiatives or other companies. The graphical representation of the results makes it quick and easy to share with senior executives, particularly to non-communications specialists.

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