What is Dialogue
Marketing?Dialogue Marketing works because it is based on a simple principle of human nature: people tend to interact with those they already know and trust. It rests on a core concept known as the "hierarchy of effects" (a.k.a. the "purchase funnel"), which describes the process a targeted client undergoes - from first developing a general awareness of a company's capabilities, to understanding the specific benefits the firm can offer, to choosing to become a customer, to finally remaining a client and making referrals.
What is special about Inward's Dialogue Marketing™ Methodology?
Based on this fundamental marketing theorem, Inward Strategic Consulting has developed its proprietary Dialogue Marketing process. Executed through a powerful two-day Brand Architecture/Dialogue Marketing Workshop, we accomplish clarity of vision and management alignment at a highly accelerated pace.
Brand is defined as the powerful affinity of a customer to use a company's services or products over and over again. This affinity is created by having his or her needs met in a satisfying and consistent way - until the product or service is equated with being "the" buying experience in a specific category.
Through a simple yet sophisticated facilitated process, we guide senior leadership teams through the development of a detailed, actionable and executable brand positioning plan.
Tactical plans and programs with specific accountabilities and timetables can be quickly developed for each phase of the Dialogue Marketing process. Integrated Marketing Communications Plans are then developed for the target audience.
With the inclusion of a Database Marketing component, companies are thus empowered to have an integrated marketing and communications process which:
- Can be customized to clients/classes of clients based on sophisticated data mining/CRM methodologies
- Supports both traditional as well as e-business models for marketing and/or customer fulfillment.
Who We Are | Disciplines | Thought Leadership | In the News | Career Opportunities