Inward Blog

Are we experiencing "DIGITAL ADDICTION" at work

This week, I read an article on brandchannel called “Tech Insiders Warn About Cost of Kids’ Digital Addiction”. The piece outlines the complexities associated with the digital age and teen technology consumption. The article cites these statistics; teens use an average of 9 hours of media per day; tweens an average of 6 hours.

Posted by Allan Steinmetz at 12:00am

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Millennial VS Baby Boomers in the workplace

The other day, I had a fascinating conversation with a client regarding the contrast and differences in attitudes and behavior in marketing/branding between the millennial workforce and generation X/baby boomer workforce. We both agreed that there are significant differences that run the risk of diminishing employee brand engagement among both populations. We felt that the differences between the groups could have dire consequences on the company’s purpose, morale, culture and brand reputation and that would ultimately have an impact on performance and productivity.

Posted by Allan Steinmetz at 1:00am

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Four stages of creating an effective Brand Ambassador program

It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.

Posted by Allan Steinmetz at 1:00am

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INWARD'S TOP FIVE BUSINESS PREDICTIONS FOR 2018

 

This week I am sure you are seeing many thought leadership articles, opinion pieces and blog posts addressing business, marketing and technology predictions for this new year. So far, I have seen discussions on mobile technologies, continued mergers and acquisitions, the raging tech stock market, artificial intelligence and the list goes on. One thing is for sure, the proverbial crystal ball for 2018 will be cloudy. No one knows for sure what will happen or what will become reality.

Posted by Allan Steinmetz at 1:00am

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HAPPY HOLIDAYS FROM INWARD

 

HAPPY HOLIDAYS FROM YOUR FRIENDS AND COLLEAGUES AT INWARD

Posted by Allan Steinmetz at 1:00am

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Chick HERE How it will impact employees and consumers

 

This past Sunday CVS Health agreed to acquire Aetna for over $69 billion.  Wow! The new company, combining one of the country’s biggest pharmacies with one of its largest health insurers, will create a world where patients will get the “human touch,” they said. Fewer people will fall through the cracks, they promised, and getting high-quality, low-cost medical care will be as close as your corner drugstore.

Posted by Allan Steinmetz at 1:00am

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Chick HERE TO LEARN MORE

 

I read a very interesting article in the WSJ today in their Life & Art section entitled “When Your Company Makes You Queasy” written by Sue Shellenbarger. It discusses the dilemma individual employees face when their employers conduct business unethically or their code of conduct is wrong. As more companies get embroiled in public scandals, innocent employees seek for ways to keep up morale.

Posted by Allan Steinmetz at 1:00am

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Chick HERE TO LEARN MORE

A few weeks ago, I came across a “Blue Ribbon Commission Report by National Association of Corporate Directors discussing “Culture as a Corporate Asset”. The report proclaimed that corporate cultures matter in business. I was a bit surprised because I thought that was obvious. I previewed some of the findings, and I promised to share my thoughts on the report over time. From our beginning 19 years ago, Inward believed culture is the way work gets done. Culture is the sum total of behaviors, beliefs and decisions that leadership exhibits to create a positive and conducive business environment that allows positive implementation of the company strategy.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to see what we have learned over 19 years

 

It was 19 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?

Posted by Allan Steinmetz at 1:00am

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