Inward Blog

Chick HERE TO LEARN MORE

 

I read a very interesting article in the WSJ today in their Life & Art section entitled “When Your Company Makes You Queasy” written by Sue Shellenbarger. It discusses the dilemma individual employees face when their employers conduct business unethically or their code of conduct is wrong. As more companies get embroiled in public scandals, innocent employees seek for ways to keep up morale.

Posted by Allan Steinmetz at 1:00am

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Chick HERE TO LEARN MORE

A few weeks ago, I came across a “Blue Ribbon Commission Report by National Association of Corporate Directors discussing “Culture as a Corporate Asset”. The report proclaimed that corporate cultures matter in business. I was a bit surprised because I thought that was obvious. I previewed some of the findings, and I promised to share my thoughts on the report over time. From our beginning 19 years ago, Inward believed culture is the way work gets done. Culture is the sum total of behaviors, beliefs and decisions that leadership exhibits to create a positive and conducive business environment that allows positive implementation of the company strategy.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to see what we have learned over 19 years

 

It was 19 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we do to help organizations deal with enterprise change, culture realignment and internal branding?

Posted by Allan Steinmetz at 1:00am

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Chick HERE to Learn what they recommend

Last week I read a very interesting article in the Wall Street Journal. They previewed a National Association of Corporate Directors blue ribbon commission report proclaiming that corporate cultures matter in business. WHAT?  You would think that was obvious. So why has it taken so long for corporate boards to notice? Having a high-performance culture isn’t new! Maybe boards of directors just don’t understand what culture means. Culture is a set of shared assumptions about how to think, feel and act. Culture is the way work gets done. Culture is the sum total of behaviors, beliefs and decisions that leadership exhibits to create a positive and conducive business environment that allows positive implementation of the company strategy.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to CREATE A HEALTHY CULTURE OF DEBATE

This past week there has been a firestorm of controversy in regard to President Trump’s lashing out at NFL players who kneel in protest during the national anthem. The reaction is playing out on TV network broadcasts, social media, including Twitter. It is reported that there were as many as 3.8 million tweets on Sunday alone on this topic. It seems we cannot have a civil conversation with friends or colleagues without some debate of who was right, who was wrong, what is the real focus of the protests and the racial divisiveness it has created.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn to create a budget and find money for Employee Brand Engagement

 

Unless your brand engagement program has a significant budget, it will never make the impact necessary to change your employees’ behavior. Money talks. It is no different for advertising and marketing. So where should the employee branding/engagement budget come from? 

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to create a successful recruitment/employer brand strategy

 We often get asked what the difference is between employment branding, recruitment, branding, talent branding and consumer branding. The fact is, they are very similar to each other.

Posted by Allan Steinmetz at 1:00am

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Chick HERE to learn how to build employee brand advocacy through 3 types of recognition and reward

Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way

Posted by Allan Steinmetz at 1:00am

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Click Here To Learn about accepting and embracing change internally

Do you want to improve internal buy-in for major change initiatives? Start socializing your ideas internally.

Posted by Allan Steinmetz at 1:00am

Click Here To Learn about what employees need to succeed at work

As you might imagine, I receive and read many studies on employee engagement, culture, mission, vision and values. They seem to be getting more complicated and anecdotal rather than practical. They rarely offer distinct findings and recommendations on what an organization can do.

Posted by Allan Steinmetz at 1:00am