Inward Blog

AMX launches new brand effort

I love American Express. I have been a cardholder member since 1981. I can tell you countless stories how they saved me in a variety of circumstances. Whether I was traveling abroad and needed a last-minute hotel room, prescriptions filled in Greece when I forgot my pills at home, cash advance in the UK after hours or even help change my cabin on a sold-out cruise ship, American Express was always there for me. The company and their brand are like a familiar face that I have come to rely on after all these years.

Posted by Allan Steinmetz at 12:00am

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Are we experiencing "DIGITAL ADDICTION" at work

This week, I read an article on brandchannel called “Tech Insiders Warn About Cost of Kids’ Digital Addiction”. The piece outlines the complexities associated with the digital age and teen technology consumption. The article cites these statistics; teens use an average of 9 hours of media per day; tweens an average of 6 hours.

Posted by Allan Steinmetz at 12:00am

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Millennial VS Baby Boomers in the workplace

The other day, I had a fascinating conversation with a client regarding the contrast and differences in attitudes and behavior in marketing/branding between the millennial workforce and generation X/baby boomer workforce. We both agreed that there are significant differences that run the risk of diminishing employee brand engagement among both populations. We felt that the differences between the groups could have dire consequences on the company’s purpose, morale, culture and brand reputation and that would ultimately have an impact on performance and productivity.

Posted by Allan Steinmetz at 1:00am

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Four stages of creating an effective Brand Ambassador program

It has been quite some time since I have addressed the topic of employee advocacy and brand championship. Having a brand ambassador program and promoting brand advocacy within an organization is a marketing imperative and necessity.

Posted by Allan Steinmetz at 1:00am

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INWARD'S TOP FIVE BUSINESS PREDICTIONS FOR 2018

 

This week I am sure you are seeing many thought leadership articles, opinion pieces and blog posts addressing business, marketing and technology predictions for this new year. So far, I have seen discussions on mobile technologies, continued mergers and acquisitions, the raging tech stock market, artificial intelligence and the list goes on. One thing is for sure, the proverbial crystal ball for 2018 will be cloudy. No one knows for sure what will happen or what will become reality.

Posted by Allan Steinmetz at 1:00am

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HAPPY HOLIDAYS FROM INWARD

 

HAPPY HOLIDAYS FROM YOUR FRIENDS AND COLLEAGUES AT INWARD

Posted by Allan Steinmetz at 1:00am

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Chick HERE How it will impact employees and consumers

 

This past Sunday CVS Health agreed to acquire Aetna for over $69 billion.  Wow! The new company, combining one of the country’s biggest pharmacies with one of its largest health insurers, will create a world where patients will get the “human touch,” they said. Fewer people will fall through the cracks, they promised, and getting high-quality, low-cost medical care will be as close as your corner drugstore.

Posted by Allan Steinmetz at 1:00am

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