Inward Blog

Click here for full article: Engagement is Driven by Feelings of Support and Belief in Future Succe

I read and review many reports on internal branding, and employee engagement to stay abreast of the latest trends and direction in branding, marketing, HR and organizational transformation. This week I came across an interesting study that was recently completed by Quantum Workplace, that raised some interesting issues regarding the value of “feelings” of your employees and the impact that “feelings” have on employee engagement and future success.

Posted by Allan Steinmetz at 1:00am

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Internal Communication and message alignment

In nearly every client interaction, the topic of competing messages and alignment occurs. What communication message takes precedence? How does a company communicate to its employees without creating confusion? How does a company communicate with one voice, tone and manner with a personality that is consistent across the organization?

Posted by Allan Steinmetz at 1:00am

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Learn about music video commercials and who was the first company to use this creative technique

Over the years, many companies have applied the idea of incorporating popular songs sung by recognizable artists to help promote their products and services. It has created an often used genre of advertising. Walmart and Dodge Ram Trucks have adopted this approach recently in their new TV advertising campaigns.

Posted by Allan Steinmetz at 1:00am

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United Airlines is reaching out to the public after their public relations mess

Admission of guilt – Promises to change - Last week United Continental’s CEO, Oscar Munoz sent out an apology letter to all frequent flyer customers and placed a full-page ad in major newspapers including the Wall Street Journal. This came after two tumultuous weeks of public embarrassments, passenger settlements and internal reflection. I can only imagine what it was like working at United Continental last week. Finger-pointing, chaos, urgency, blame, anger and depression.

Posted by Allan Steinmetz at 1:00am

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The Friendly Skies of United Are Not So Friendly Anymore

This week, United Continental Airlines forcibly ejected a paid and seated passenger, Dr. Dao, after he refused to be voluntarily bumped off the flight. He was leaving Chicago on United Continental express flight 3411 to Louisville Kentucky. During the scuffle, his mouth was bloodied and he was dragged down the aisles and pulled off the plane, while other passengers were astounded and shocked by the treatment. Video was captured during this traumatic event and shown on all the evening news broadcasts, sparking outrage on social media.  Articles were written in all major newspapers including the Wall Street Journal, which wrote an editorial against this incident. Additional ridicule and criticism occurred after it was made known that Mr. Munoz, United Continental’s CEO wrote to employees seemingly defending his employees’ actions over Dr. Dao and other passengers on the flight. On Monday, he said he “regretted the need to re-accommodate him and the other passengers.” And later in an email to employees, he struck a more defensive tone, stating that “while I deeply regret the situation arose, I also emphatically stand behind all of you.” Only after additional criticism and rebuke by the press and in social media, did he change his views and release a statement that said, “I share all those sentiments and one above all express my deepest the apologies for what happened.”

Posted by Allan Steinmetz at 11:00am

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A Culture Of Healthy Debate

A culture of healthy debate is vital for any successful organization. Ideally, debate will result from a diversity of ideas and perspectives, and the resulting discussion would improve the end product/service. However, in reality, debate can often be a difficult and anxiety-inducing process. In some cases, certain control-oriented managers may even discourage debate, preferring a hierarchical structure of decision-making with infrequent subordinate input.

Posted by Matt Manning at 11:00am

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Is It Hours Or Deliverables That Define Productivity?

I recently read an article written by Benjamin Cardullo, a Campus Editor Contributor at Linked In, entitled Business: A Modern Health Crisis. Benjamin talks about the fact that we live in a world in which our importance is defined by how busy our day is, and it is often a badge of honor to say that we never have a moment to ourselves. And yet, he makes the case that with modern technology, we could accomplish the things that used to take a full 40-hour workweek in 29 hours. I found the article intriguing because he also ties this phenomenon to the condition of our health and the productivity of our workforce. You can read the entire article by clicking on this link: http://bit.ly/2o4nTqq

Posted by Rick DeMarco at 11:00am

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The Year Of “People Power Transformation”

A lot of facts and figures have been swirling in my brain over the last few weeks, and I have been trying to make some sense of all of it. This is what I’ve been hearing and reacting to:

Posted by Allan Steinmetz at 11:00am

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Exceeding Customer Expectations Is A Moving Target

According to a recent study by Gartner, 89% of marketers expect that customer experience will be their primary differentiator by 2017. The quality and relevancy of the product and the competitiveness of pricing will continue to be important. However, good product and pricing alone will not be sufficient to differentiate one company from another and create brand loyalty and advocacy. Customer expectations regarding the entire experience continue to increase with regards to the pre-purchase process, ordering, receipt of goods and services, customer support, billing, and after-sales support. 

Posted by Rick DeMarco at 11:00am

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