Inward Strategic Consulting Celebrates Its Eighth Anniversary

Allan Steinmetz's opinion piece on the the transformation of the ad/pr agencies and market consulting firms and how they need a new way of thinking.

"It's My Way or The Highway": An Inward Strategic Consulting Real Time Example - Ford Motor Company CEO Bill Clay Ford tells employees he's serious about changes, but is this the right strategy to get your employees enrolled and on board with a company's new vision? Inward Strategic Consulting takes a closer look at the actions and reactions of this aggressive strategy.

CMO Magazine: One of a merger's biggest challenges? Melding two organizations into one - Allan Steinmetz comments on the ongoing merger of Bank of America and Fleet Bank.

WSJ.com: Advertising Mailbox - Marketing giveaway's such as CD's are an inexpensive way to reach many audiences, especially those in non-traditional markets.

Workforce Management: Company Ads Feature Workers to Seduce Workers, Boost Image - Wal-Mart’s national ads featuring workers singing the praises of the retail giant’s benefits and promotion practices are a large-scale example of what is becoming a marketing phenomenon in the business world. Firms of all sizes are turning to their own employees to become company mouthpieces as a recruitment tool and sometimes as a way to boost a faltering image.

PR News: PR Lessons From Fiorina's Fall: Employees Come First - After Carly Fiorina was sacked last month as CEO of Hewlett-Packard Co., a slew of stories (in print and online) said Fiorina constantly made the rounds with H-P customers and other external audiences. Yet closer to home, she lived inside a bubble. While other top H-P managers made a point of meeting regularly with the rank-and-file - down to the lowest rung - Fiorina spent too much time flying around in her corporate jet, visible only on TV broadcasts of company meetings, according to the Washington Post (Feb. 10).

Brandchannel.com: The People Behind Products and Services are an Important Element of Brand Strategy - Brands are about products or services. Everyone knows that. They help you choose where you shop and what you buy, what cola you drink, the sneakers you wear, the car you drive. However, the people behind those products and services are an important element of any brand strategy.

Bostonworks.com: Successful Mergers Avoid Clash of Cultures - Corporate marriages invariably give rise to one question: How to unite two different cultures without sabotaging the merger? Allan Steinmetz gives examples of best practices.

CMO Magazine: Special Report--Mergers and Acquisitions--Will You Survive? - With all the M&A activity, if your company hasn’t already been through a merger, it’s probably only a matter of time. Which means you need to start thinking about surviving a merger before it happens

Inward Strategic Consulting Appoints Lee Richter Principal of San Francisco Office - Inward Strategic Consulting, an international Internal/External Branding, Change Management Communications and Team Alignment consulting firm, today announced that Lee Richter has joined the firm as a Principle of its San Francisco Bay Area Office.

Allan Steinmetz to be interviewed on The Changing World of Work - The Changing World of Work is the world's first Internet radio show focused on making your organization a great place to work. The show addresses issues such as how to make your organization a great place to work for your employees, which in turn creates a better experience for customers and clients, thus creating greater financial success. The show will deal with topics that matter to people at work and will also talk with the movers and shakers of the work scene.

Thought Leadership: Why don't they understand our strategy?

Quick Tips from the Experts: Gaining Buy-In to Strategic Initiatives - By Kathy Nottingham - Mergers, downsizings, market expansion, new strategies, new management appointments… today's businesses are experiencing continuous change. But research shows that the majority of employees are not committed to the strategic vision and initiatives of their organizations. Employees need to be educated, motivated, and inspired to change behavior and realize the full potential of strategic initiatives

Inward Strategic Consulting Launches ChangeFx™ a new management research tool that measures how employees embrace change - Web based research tool measures employee's enrollment and understanding, providing valuable insight to help companies engage employees in strategic initiatives with more relevant communications and actions.

Brodeur Worldwide Introduces New Marketing Services Group - Brodeur Worldwide today announced that it has retained the services of four marketing professionals who will lend their considerable expertise to a new Marketing Services Group within the agency. Allan Steinmetz is one of the four marketing professionals named to this newly formed Marketing Services Group.

Inward Strategic Consulting To Target Minnesota-Based Businesses With Innovative Branding, Change Management Approach - Because Minnesota is home to so many growing and changing businesses, Inward Strategic Consulting, a national branding, change management communications and team alignment consulting firm based in Boston, Mass., announced today that it is opening its Twin Cities offices.

Innovative "Hybrid" Change Management Communications company to sponsor "Brand and Reputation" Track at International Association Business Communicators Conference - Inward Strategic Consulting will sponsor the Brand and Reputation track on June 9 through June 12 at the Annual IABC International Conference in Chicago at the Hyatt Regency Hotel and Expo Center.

SELLING CONFIDENCE - Adweek Magazine - Art & Commerce by Joan Voight.

Inward Strategic Consulting Launches New Advertising Program

Consultants Pressured To Sell - Dwindling Client Spending Prompts Firms to Enlist Advisers as Brand Evangelists.

Allan Steinmetz Thought Leadership Article Your People Are Your Brand gets published in DM News.


Inward Strategic Consulting Press Release - Allan J. Steinmetz, former Senior Vice President of Marketing and Communications at Arthur D. Little, Inc. and former Worldwide Director of Marketing and Communications at Andersen Consulting, to form integrated marketing strategy and management consulting firm, Inward Strategic Consulting.

PR WEEK - Within four months of opening his first PR practice in Boston, Allan Steinmetz, founder of Inward Strategic Consulting, has opened a second office in San Francisco. Director Chuck Riley, who worked with Steinmetz when he was at Young & Rubicam, will head the new office.

The 'Inward' Approach - Add Allan Steinmetz to the growing list of management consultants looking to assist clients on a range of marketing and communications issues. With more than 20 years of experience as an agency and client executive, Steinmetz has formed Inward Strategic Consulting in Cambridge, Mass.