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Boston, April 12, 2000

Inward Strategic Consulting announced today that it has appointed Steve Mamarchev, formally of Research Dimensions of Toronto and Boston, to lead the Industry Best Practice and Research Group for the firm. He will be responsible for growing the firm’s capability for benchmarking both Dialogue Marketing™ and Inward Marketing™ products, performing syndicated industry tracking studies, as well as proprietary quantitative and qualitative research. His initial activities will focus on utilities, healthcare and telecom; providing Dialogue Marketing™ benchmarking and creating compelling external marketing strategies.

In making the announcement, Allan Steinmetz, Inwards founder and CEO said, "I have come to know Steve over the last five years as a great researcher and true professional. I am thrilled that he has agreed to join the company and help us grow by creating client value." Prior to coming to Inward Strategic Consulting, Mr. Mamarchev was the managing director of the Boston office of Research Dimensions, a full service research firm headquartered in Toronto. He served a variety of clients from several different service sectors including IT/software consulting, advertising, recruiting, management consulting and manufacturing.

Mr. Mamarchev, who is a New England native, said, "I have the utmost respect for what Inward is doing and their revenue and service delivery model. They believe and understand that for companies to be successful it all begins with building consensus through education, motivation, inspiration and enrollment. I wanted to be part of that kind of firm. I’m happy to be here." Don Jacobs, President of Inward also commented, "Steve has the skills we need to address the unbelievable growth and client acceptance we have experienced. He will be able to hit the ground running and provide substantial value right away."

Inward Strategic Consulting bridges the gap between strategic consulting firms and traditional advertising/communications companies. They have three products and service lines that incorporate facilitated methods for leadership understanding and acceptance. The firm is headquartered in Newton MA with service offices in San Francisco and Chicago. An international rollout into Canada is expected soon.


Contact:
Allan Steinmetz
617-308-3017
or
Don Jacobs
617-454-1200