Innovative "Hybrid" Change Management Communications company to sponsor "Brand and Reputation" Track at International Association Business Communicators Conference
Inward Strategic Consulting will sponsor the Brand and Reputation track on June 9 through June 12 at the Annual IABC International Conference in Chicago at the Hyatt Regency Hotel and Expo Center.
I making the announcement, Allan Steinmetz, Founder and CEO of Inward Strategic Consulting said, "The world's best companies and nonprofits have, for more than 30 years, sent their communication employees to IABC's international conferences. The reason is that the conference provides the best professional development value for their educational expenditures, especially in the critical area of change management. No other organization provides IABC's global change management perspective. Being that this is the case and that we are a leading Change Management Communications and Brand Strategy Consulting firm, it made absolute sense for Inward Strategic Consulting to be there in force."
Inward will be hosting the Brand and Reputation track of the conference which covers topics such as, Measuring Your Company's Brand Reputation, Integrated Communications: Lessons from world-class companies and Building a Brand from the Inside Out. Inward will also have a premium exhibition trade booth at the conference which will afford participants to learn more about the firm and speak directly with representatives of the firm from each market. Steinmetz continued, "We plan to be very visible in promoting our proprietary trademarked approaches to branding, Dialogue Marketing™, team alignment Visioneering™ and our internal change management communications approach called Inward Marketing™."
In addition to the learning sessions, there will be ample opportunity to socialize and meet new friends as the participants explore Chicago and attend the various luncheons, dinners, award shows and silent auctions. To learn more about the conference, please visit the IABC conference web site http://www.iabc.com/events/conf2002/index.htm or Inward's web site at www.inwardconsulting.com.
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