Inward
Strategic Consulting is pleased to announce a new strategic relationship with
Brodeur Worldwide. Please find the complete text of their press release below
or by visiting the link on their Website by clicking
here.
BRODEUR WORLDWIDE INTRODUCES NEW MARKETING SERVICES GROUP
BOSTON - 19 Sep, 2002 - Brodeur Worldwide today announced that it has retained the services of four marketing professionals who will lend their considerable expertise to a new Marketing Services Group within the agency.
Brodeur Worldwide's Marketing Services Group will help "jump start" companies' marketing efforts, increase corporate awareness, assist companies in transition, establish planning and funding priorities, and manage discrete projects for larger companies that require quick action and a high degree of confidentiality. The group will also work with Brodeur Worldwide account teams to develop breakthrough positioning, messaging and branding for clients. Bink Garrison, president of Bink, Inc. and former chief executive officer of Ingall's Quinn & Johnson, David Quincy, founder of BrandQuincy, Greg Schneiders, a partner in Schneiders Della Volpe Schulman and Allan Steinmetz, founder and chief executive officer of Inward Strategic Consulting, will provide senior-level marketing counsel to Brodeur Worldwide clients on a consultative basis.
"In today's constantly shifting and increasingly competitive business climate, companies are looking for more sophisticated marketing expertise that extends beyond traditional activities to high-impact programs," said Andy Carney, chief executive officer, Brodeur Worldwide. "The collective depth and breadth of marketing experience of the individuals in this group significantly enhances our overall communications services offering - from public relations to investor relations and now highly specialized marketing programs (such as change management communications and internal branding) - and allows our clients to tap into the some of the best marketing minds in the industry."
Bink Garrison is the president of Bink, Inc., a Boston-based marketing and management consulting firm that helps clients with issues of strategy, innovation and growth. With over 25 years of experience in advertising management, Garrison was formerly chief executive officer and owner of Ingalls, Quinn and Johnson - one of New England's largest advertising agencies.
David Quincy is a 33-year veteran of business-to-business and consumer marketing with experience that spans all aspects of marketing, including strategy development, program planning, positioning and branding, product management, and sales and channel development. He is the founder of Brand Quincy Inc., a marketing consulting firm that specializes in developing brand strategy and positioning for companies in the high-tech, financial services and industrial sectors. Prior to founding Brand Quincy, he worked at D'Arcy, a unit of bCom3, where he built the business-to-business brand development operation. He also was head of operations, office of the president, at Clarion, where he worked on a variety of acquisitions and mergers and managed divisions as diverse as marketing consulting and consumer promotion across the U.S. Previously he worked for 15 years at General Electric (GE), where he ran the high-tech portion of GE's corporate marketing agency.
Greg Schneiders offers expertise in branding, corporate responsibility, and public affairs. A partner in Schneiders Della Volpe Schulman (SDS), Schneiders has advised clients as far ranging as President Jimmy Carter, General Motors, Johnson & Johnson, the U.S. State Department, The Smithsonian Institution, the PGA Tour and the Pharmaceutical Research and Manufacturers Association.
A renowned thought leader in the marketing management and consulting field and internal and external branding, Allan Steinmetz is the Founder and chief executive officer of Inward Strategic Consulting, a dynamic management consulting firm dedicated to enrolling the constituencies of an organization to be supportive of major change initiatives such as branding efforts, post merger integration and reengineering. Steinmetz has over 24 years experience in strategy, marketing management, advertising and communications. Prior to establishing Inward Strategic Consulting, he was senior vice president and corporate director of marketing for Arthur D. Little, where he was responsible for the firm's brand identity and positioning, business development, strategic awareness, lead generation, advertising and communications. Formerly he was worldwide director of marketing and communications for Andersen Consulting, now Accenture, at its headquarters in Chicago. Before Andersen he was with Young and Rubicam for ten years as senior vice president and director of marketing in a variety of roles.
About Brodeur Worldwide
Brodeur Worldwide (www.brodeur.com) delivers strategic communications and public relations programs that help companies enhance their business performance and build a bridge between their customers and their brand. Brodeur's deep technology expertise, proven market knowledge and ability to move quickly are three key reasons companies select -- and then stay -- with Brodeur Worldwide. Clients include established leaders and innovative startups in key market sectors such as technology, financial services, consumer and healthcare. Brodeur Worldwide has 62 offices in 33 countries and is part of Omnicom Group Inc. (NYSE: OMC). With 2001 global revenues of over $96 million, Brodeur is one of the leading communications consultancies in the world.
About Inward Strategic Consulting
Inward Strategic Consulting specializes in change management and branding initiatives from the inside out. The firm's expertise and approach bridges the gap between strategic consulting firms and traditional advertising/communications companies. Inward has three products and service lines that incorporate facilitated methods for leadership alignment, change management communications, and external branding. Inward is headquartered in Boston MA, with service offices in San Francisco, Chicago, and now in the Twin Cities of Minneapolis/St. Paul.
Contact: Margaret Bonilla Brodeur Worldwide
617-587-2840 mbonilla@brodeur.com
Contact: Allan Steinmetz Inward Strategic Consulting
617-558-9770 asteinmetz@inwardconsulting.com
www.inwardconsulting.com
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