Discover a New Direction for Your Workplace:

Enhance Productivity and Drive Growth with Expert Change Management Communications, Employee Engagement, and Brand Purpose Strategies! Mission/Vision/Values. Purpose Driven Branding. Internal Learning. Onboarding. Employee Advocacy and Engagement. Research and Insights. Stakeholder Assessment. Internal Communications. Creative Services. Digital Design. Social Media. Gamification. Recognition and Rewards. Improving Customer Experiences. External Brand Positioning. Message Architecture/Laddering.

Enhance Productivity and Drive Growth with Expert Change Management Communications, Employee Engagement, and Brand Purpose Strategies!
Mission/Vision/Values. Purpose Driven Branding. Internal Learning. Onboarding. Employee Advocacy and Engagement. Research and Insights. Stakeholder Assessment. Internal Communications. Creative Services. Digital Design. Social Media. Gamification. Recognition and Rewards. Improving Customer Experiences. External Brand Positioning. Message Architecture/Laddering.

Who We Are

We bring Change into focus

Shaping Success with Aligned Cultures and Profitable Employee and Customer Connections

For over a quarter-century, Inward Strategic Consulting has been at the forefront of brand management, internal communications, compelling creative, and change purpose-driven communications.

We achieve positive results by implementing our proprietary processes and methodologies and developing plans and communications programs to build exceptional internal cultures, external marketing, and employee/customer engagement that align seamlessly with their objectives, processes, and resources.

Why Choose Inward

Take the first step towards a brighter future for your business

Your Partner for Growth

Contact us today, and let's embark on a journey to discover your company's purpose, define its culture, and implement innovative strategies to boost brand awareness, unite stakeholders, and foster business growth.

Comprehensive Solutions

Whether you require strategic brand repositioning, corporate value propositions, cultural transformation, internal communications, or brand marketing, our experienced team is ready to guide you towards your business objectives.

Impressive Track Record

Our results speak for themselves. Inward Strategic Consulting has a solid track record of success with both Fortune 500 global enterprises and startups. No matter the scale of your operation, we have the expertise to assist you.

Building Advocates

We work closely with your employees to transform them into enthusiastic brand advocates. Additionally, we help vendors and distributors gain a deeper understanding of your business, leading to improved loyalty and lifetime value.

Customer-Centric Approach

We're dedicated to improving customer experiences, boosting employee engagement, and driving revenue growth. Our ultimate goal is to enhance shareholder value, ensuring your company thrives in the long run.

Proven Methodologies

Our toolbox is filled with proprietary methodologies, including Visioneering, Inward Marketing, Dialogue Marketing, and ChangeFX Qualitative and Quantitative Market Research services. These methods are the building blocks of your success.

Strategic Excellence

We specialize in crafting both internal and external branding strategies, mastering change management, defining brand purpose, enhancing employee engagement, and conducting in-depth market research.

Our Services

Championing Strategic Success!
We guide clients’ employees, customers, and suppliers in overcoming strategic failures by fostering understanding and embracing change initiatives. We deploy proven methods grounded in business principles and the art of storytelling and technology to illustrate why individuals should embrace change and discover ‘what’s in it for them’.

Blogs and Articles

Inward Strategic Consulting has been pioneering the discipline of employee brand engagement, change management communications…

Blog

Thought Leadership

E-Book Series

Blog

Thought Leadership

E-Book Series

Case Studies

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J.P.Morgan

Global internal marketing priorities and alignment.

Brand Engagement

Internal and external brand positioning for customer- centric message.

Regeneron

Revisiting and Evolving core cultural values.

Aetna

Aligning conflicting communications through an employee value.

McKee Family Bakery

Building a unified culture and purpose for future generations.

Client Testimonials

We Have Helped Brands You Love

Hear firsthand accounts from our clients who have experienced transformative partnerships

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I would like to recommend Inward Consulting as a great partner in bringing the My Department Trivia as Training platform to life in Walmart’s US stores. Inward has also played a strategic role in connecting with our associates through the Associate Commitment Work and Walmart’s commitment to fresh produce in our stores. Inward provides a great level of leadership not only in design, creativity, and communication, but also in project management that delivers a quality product on time and on budget. I believe Inward has a great understanding and respect for the Walmart culture and for Walmart’s associates. They believe in our mission, and their commitments to the project are seen in the quality of work that they delivery. In all of my work with Inward, in the rare event I feel like they have let us down or dropped the ball, they are quick to respond, correct, and prevent future challenges. Inward is a progressive company that operates very cohesively from the CEO down to the front-line Project and Account Managers. Their culture is unique, their skill is unique, and their partnership with Walmart in the past has delivered great solutions

Director of Supply Chain Innovation – Walmart

Inward helped Cummins create, clarify, and simplify an extremely effective communications program for a business-driven IT transformation initiative – a potentially disruptive process. New tools and techniques had to be explained and understood across the enterprise, including managing the change process inside the IT function and the evolution of our business processes and learning. We knew we needed to take a new approach to facilitating internal communications and managing change. Inward was able to direct and organize a methodical and process-driven way to engage our organization. Their methodology simplified the value proposition, made the message personally relevant, and motivated our employee, organization-wide, to enable and orchestrate change in a clear, concise, and fresh manner. Inward is a creative, responsive, and helpful partner who over-delivers every time.

Director of Supply Chain Innovation – Cummins

The Inward Consulting team is a tremendous partner to McDonald’s Global Internal Communications function. While working together on “World of Good,” an internal global employee engagement tool, they have provided creative solutions and proactive coordination leadership, adding great value to our work. We regularly recommend them to teams inside and outside of our organization. Their high-quality work speaks for itself. However, their dedication and diligence are better understood later in the process- during late-night consultations and weekend revision marathons. They understand what needs to happen to get the work done, and done well.

Director – Global Internal Communications, McDonald’s Corporation

I have worked with Inward Strategic Consulting for several years when I was in Global Director of Consumer Insights and Transformation at Zurich Financial Insurance. Allan Steinmetz and his firm of professionals embody the best of internal/external employee brand engagement strategy, change management communications and organizational redesign and implementation. Their processes and methodology for internal branding and dialogue marketing are proven and help create relevant and creative communications that ensure greater buy-in and enterprise adoption.

Global Director of Consumer Insights and Transformation at Zurich Financial Insurance

Podcasts & Videos

Empowering Women to Power Walmart | Marketing with Purpose

Allan Steinmetz | Marketing with Purpose | Turn on Engagement | Episode 1

How to align internally with external audiences during a brand refresh?

How to align internally with external audiences during a brand refresh?

Allan Steinmetz | Marketing with Purpose | Turn on Engagement | Episode 1

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Founded by Allan Steinmetz, an experienced leader in the marketing management and consulting fields, Inward Strategic Consulting has been bridging the gap between strategic consulting firms and advertising agencies like no other since 1998.

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