Register for Inward's Free Webinar:
Transforming Zurich Financial Services
Into a Customer-Centric Organization
Featuring Femi Macaulay,
Group Head of Marketing Operations
Thursday, March 18th, 2010
11:30am - 1:00pm EST Live Webinar Online
Click Here To Register Now!
The Source for Internal Branding
Inward Strategic Consulting specializes in marketing strategy development, change management, internal branding, change communications, market research, focus groups, and now, talent branding.
Our Clients
Although our clients are as diverse as our expertise, no two client's challenges are ever
the same. We've helped companies of all
shapes and sizes embrace internal branding
best practices through our rigourous consulting disciplines.
We do for a fraction of what most large
consulting firms take twice as long and charge twice as much to execute.
Read Case Studies
About Inward
Founded in 1999 by Allan Steinmetz, a renowned and respected thought leader in the marketing and management consulting field, Inward Strategic Consulting is dedicated to enrolling the constituencies of an organization to be supportive of major change initiatives.
Learn More
Latest News Stream
NEW:Internal Branding & Employee Engagement Series ...Read More
Internal Branding Challenges and How to Overcome Them...Read
Inward Celebrates 11th Anniversary - Launch of New Website...Read More
Check out Inward's 2009 Brand Ambassador Survey Results...Read More
Disciplines
What is Internal Branding? Learn all about Inward's proprietary methodologies:
Thought Leadership
Inward's Latest Brand Ambassador Survey Results Are In....Read More
Using Social Media to Promote Your Internal Brand....Read More
Talent Branding Drives Sustainable Results....Read More
Developing a CMO Council....Read More
Contact Us
With offices in Boston, Chicago, San Francisco, and Orlando, no matter where you are, we can help you find your new strategic direction.
We're global too--Our international experience stretches from Toronto, Canada, to Zurich, Switzerland, to Mumbai, India. After all, we believe no matter where you are, your people are your brand.
Connect With Us
Contact Us Today:
Boston Headquarters
(617) 558-9770
info_inwardconsulting.com
360
Inward
Upcoming Conferences, Webinars, Podcasts, Videos and More:
Paul Higham - Former CMO Wal-Mart Stores, Inc.
Addresses Inward Breakfast Forum - How Walmart Sells In to Sell Out
View Inward's Exclusive Webinar Series:
1/24/10: Free Video Download Available:
Social Media & Employee Engagement
_ EMC with Polly Pearson, Vice
President Employee Brand
and Strategy Engagement
Breakfast Forum Whitepaper
Don't Neglect Internal Branding
Much effort goes into consumer research/marketing. The insights should
be shared with employees so they can deliver on company promises
Click To Read Article _ BusinessWeek.com
3/18/10: Transforming Zurich Financial
Services into a Customer-Centric
Organization with Femi Macaulay,
Spotlight On: Changefx™
Demo Inward's Online
Change Measurement Tool
Click on Icon to Demo
Internal Branding - Branding Begins Within
Validation and Employee Engagement
IBM Internal Brand Positioning Video Clip
Your Challenges. Our Team of Experts.
Inward Strategic Consulting is a dynamic management consulting firm founded by Allan Steinmetz, a renowned and respected thought leader in the marketing management and consulting field. Inward Strategic Consulting isdedicated to enrolling the constituencies of an organization to be supportive of major change initiatives. As a result, the employees become knowledgeable about how the business works, become inspired and motivated to work there and are supportive and enrolled behind the corporate strategic initiatives and leadership of the company. As a result, the organization willfocus on things that matter most like customers, product development and creating new channels.
Central to all of our disciplines are participatory facilitated workshops with rigorous pre and post planning market and staff validation. We are able toquickly codify detailed, actionable, executable tactical plans which tie to consensus-based strategies developed though hard-hitting, action-based facilitated processes.Learn more about Inward's services on the disciplines page.
The collective experience of our Principals spans decades with a central thought process and culture designed by our chief Executive Officer, Allan Steinmetz. This unique synergy allows us to be dynamic and quickly adapt to our clients changing needs. Below is our top Management Team and their backgrounds.
Allan J. Steinmetz - Founder and Chief Executive Officer
Allan Steinmetz is the founder and CEO of Inward Strategic Consulting. Allan has over 30 years experience in strategy, marketing management, and advertising and communications, having worked for some of the world's most respected advertising and management consulting firms. Prior to establishing Inward Strategic Consulting, he was a Senior Vice President and Corporate Director of Marketing for Arthur D. Little one of the world's leading management and technology consulting firms, where he was responsible for the firm's brand identity and positioning, business development, strategic awareness, lead generation, advertising, and communications. Allan was the Worldwide Director of Marketing and Communications for Andersen Consulting, now Accenture.
Steve Mamarchev - Vice President of Market Research
Steve Mamarchev serves as Vice President - Full Service Market Research. A recognized leader in the areas of marketing research, human resources, communications and strategic planning, Steve brings expertise and drive to Inward Strategic Consulting. Previously Steve served as senior vice president and Managing Director of Research Dimensions International, working globally with clients in high-tech, health care, hospitality, financial services, packaged goods, industrial and human resource sectors for seven years. Also, he has conducted numerous management seminars and has been guest speaker at many national business conferences.
Yash Chitre - Principal
Yash Chitre has been with Inward Strategic Consulting for the past 8 years in our Boston Office. At Inward, Yash has advised in several engagements and business development initiatives with clients such as Pitney Bowes, Becton Dickinson, DayJet, Unique Home Designs, TripAdvisor.com and Zurich Financial. In addition, Yash has managed and organized Inward’s highly successful Inward Breakfast Forums and Webcast Series. Prior to Inward Strategic Consulting, Yash worked as a Senior Competitive Intelligence Analyst for the Cambridge, MA think-tank, Fuld & Company, where he worked on such accounts as Level 3 Communications and Nokia Europe.
Phil Hornthal - Managing Director Chicago Office
Phil Hornthal serves as Inward's Chicago Office Director. Until recently, Phil divided his time between Inward and Pro Football Weekly where he was Vice President of Marketing. Phil brings over thirty years of diverse integrated marketing communications to Inward Strategic Consulting. He has worked for some of the most prestigious and respected consulting firms in a variety of integrated marketing roles. At Accenture (then Andersen Consulting) Phil was a member of the worldwide marketing group for the central region and national sports marketing programs. At AT&T Solutions, Phil developed a national advertising, branding and image campaign.
Read More About
Allan Steinmetz
Steve Mamarchev
Yash Chitre
Phil Hornthal
Repeatable. Trainable. Coachable. Our Methodologies:
Inward Strategic Consulting's disciplines are designed to get people engaged and involved in the change process and achieve the outcome in such a way that it is compelling, creative and enrolling. In most corporate settings, change initiatives are imposed on the organization. As a result, if employees don't understand the new direction or don't agree with it, they are less likely to change behavior and often sabotage initiatives (we called these constituencies corporate terrorists).
We help corporations make their strategic imperatives relevant to the employees in such a way that they become advocates in supporting the company's vision mission values and ultimately the brand. In doing so, the organization changes their behavior to influence the customer experience with the company. Click on the PDF button to the right learn more.
The company has proprietary methodologies and offerings in the following areas:
Inward Marketing™
Internal Branding/Change Management Communication Process Management
This is a copyrighted, four phase approach to internal branding/change management and communications. Inward Marketing educates, enrolls and inspires internal corporate audiences in support of major change initiatives such as mergers and acquisitions, large-scale software implementations, strategic redirection, reengineering and new management appointments. After implementing the Inward Marketing methodology, clients report that their change initiatives take hold, are enthusiastically supported, accelerated performance, provide a greater return on investment, and are sustained over time. Click on the PDF button to the right learn more.
Dialogue Marketing™
Brand Architecture and Customer Relationship Process Management
Dialogue Marketing works because it is based on a simple principle of human nature: clients tend to interact with companies they already know and trust. So what is special about Inward's Dialogue Marketing™ methodology? We guide senior leadership teams through the development of a detailed, step-by-step and executable brand positioning plan. Our powerful two-day Brand Architecture/Dialogue Marketing Workshop, helps clients achieve clarity of vision and management alignment for their marketing message and creation of tactical promotional programs, at a very fast pace. It also insures that leadership is engaged and enrolled and participate in the marketing process early, so the company produces a marketing program management has bought into and that works. Click on the PDF button to the right learn more.
Visioneering™
Accelerated Growth Through Team-Wide Vision, Leadership, and Ambition Alignment Planning
Our Visioneering™ process assists clients in accelerating growth through the creation of team-wide vision , leadership and ambition alignment and planning. The centerpiece of our Visioneering™ engagement methodology is the facilitated workshop that builds consensus and participative and productive conversations, recognition of the current realities and action planning for the future. Click on the PDF button to the right learn more.
Full Service Market Research
Traditional Yet Innovative Marketing Research Products
Click on the PDF button to the right learn more.
Changefx™
Employee Engagement Assessment and Measurement Survey Tool
Changefx™ is a web-based tool designed to measure employee engagement and understanding of the internal brand. This is important because many strategic initiatives fail due to lack of employees education and inspiration to support them. The Changefx™ tool can be used to diagnose problems in communications processes and strategy while providing information to make them more powerful and effective. Click on the PDF button to the right learn more.
Our Corporate Credentials
About Inward Marketing
About Dialogue Marketing
About Visioneering
About Market Research
About Changefx
Q. What do...
postage meters, chicken noodle soup, outsourced IT solutions, coupons, Italian leather
sofas, energy drinks and global property insurance all have in common?
A. They all turned Inward...
to find a strategy to make their people their brand and achieve operational excellence.
Although our clients are as diverse as our expertise, no two client's challenges are ever the same. Learn more about how
we've helped companies of all shapes and sizes embrace internal branding best practices through our rigourous consulting
disciplines. We do for a fraction of what most large consulting firms take twice as long and charge twice as much to execute.
And best of all, our practices are repeatable, trainable, coachable processes that go far beyond our engagement.
Just take a look at how we've helped some of our clients achieve operational excellence:
Read Full
Case Studies
Taking Flight
A leading technology entrepreneur came up with the idea of the worlds first on-demand jet taxi service. With no more than a few paragraphs on a piece of paper, Inward was assigned the task to evaluate the concept from the vantage of potential customers, and to help define and position this service as business enabler.
Energizing the Brand
A major regional brand of energy drinks wished to identify ways in which it could improve its market position in this highly competitive and rapidly changing environment.
Communications Flow
The CEO of the worlds leading manufacturer of postage meters recognized in todays rapidly changing world an emphasis on technology-based solutions would be the way to keep the brand relevant in the face of its loyal customer base.
The Iconic Brand
Arguably the most successful furniture retailer in the country, this iconic brand wished to better learn how furniture shoppers make their purchase decisions, and what the retailer could do to enhance that experience.
Internal Alignment
The CEO of a leading Washington-based think tank wished to gain a better understanding of the extent to which the firms employees were aligned and engaged internally using Inward's proprietary Changefx™ online assessment tool.
Thought (v) Lead•er•ship (n):
Sharing innovative ideas as actionable distilled insights.
Our diverse team frequently publishes news and views, whitepapers and media interviews on change management. We are often speakers, moderators, facilitators and sponsors of major management conferences.
"I’ve had the pleasure of working with Allan numerous times as he has participated in 12 Internal Branding conferences that my company has put together over the past decade. Each presentation has always been top notch! He possesses a wealth of information on internal branding practices, and always delivers the information in an entertaining and easy to follow format that the attendees really enjoy. As a result, Allan has been one of our top-rated speakers each and every time. Some comments he’s received from our attendees include:"
Amy Gerstein
Director
Advanced Learning Institute (aliconferences.com)
Brand Ambassador Survey Results
Inward's 2009 Brand Ambassador Survey Results Are In
We surveyed over 200 marketing executives to measure what
impact Brand Ambassador's are having on organizations.
Using Social Media - Internal Brand
Using Social Media to Promote Your Internal Brand
Web 2.0 is not just for your kids. Learn best practices of how
company's effectively use social media tools to grow the brand.
CMO Leadership Council
Developing a CMO Leadership Council
Enroll, inspire and align your programs and services for marketing
units. Watch as they share best practices and increase efficiencies.
Talent Branding Drives Results
Talent Branding Drives Sustainable Results
Employment branding is not the newest thing. Talent branding is.
When done right, marketing, HR and recuiting work in synergy.
Shaking Off Change Fatigue
Are your employees tired of constant new initiatives? Sometimes
too much change has an adverse effect. Here's our remedy.
Employer Branding In Recession
Employer Branding in an Economic Slowdown
Keeping the cornerstone of your organization is a neccesity in an
economic slowdown. We'll show you how.
Your People Are Your Brand
It's the principle we built our firm on. Great brands start from the
inside out. Find out what we mean and how it will impact you.
Management Consultants and Advertising Pros
It's time to bridge the gap. Having both firm perform activities that
they do best saves time and money.
Management Consultants
and Ad Pros
Wal-Mart Breakfast
Forum Whitepaper
Former Wal-Mart CMO Addresses Inward Breakfast Forum
Paul Higham explains how Wal-Mart sold in to sell out. Making store
associates brand ambassadors equals marketing success.
Pitney Bowes
Extreme Brand Makeover
Former Pitney Bowes CMO Addresses Inward Breakfast Forum
Arun Sinha (now CMO, Zurich Financial) describes Pitney Bowes'
Extreme Brand Makeover - Postage Meter Edition.
Latest...News...Stream...
Peruse our latest happenings and media coverage. Download our Credential Presentation and Media Kit where you can read our coverage from publications such as the Wall Street Journal, CMO Magazine, B2B Magazine, The Boston Globe and Workforce Management. Also sign up to receive our periodic Inward Newsletter here.
Internal Branding Full Series
NEW: Internal Branding & Employee Engagement Series
All four installments in this excitng series.
Internal Branding Challenges and How to Overcome
Them
Learn the best practices and solutions to Internal Branding
challenges.
Internal Branding Challenges
Inward Celebrates 11th
Anniversary
Inward's Celebrates 11th Anniversary - Launch of
All New Website
You're browsing the flagship site for Internal Branding. Allan Steinmez,
CEO, comments on 11 years of business trends.
Brand Ambassador Results
Press Release
Press release summarizing the survey results with links to
the complete whitepaper.
Brand Ambassador Survey
Announcement
Take Inward's 2009 Brand Ambassador Survey Today
Inward announces its 2009 Brand Ambassador Survey.
eNewsletter Of Using Social
Media For Internal Brand
eNewsletter on Social Media and Internal Brands
eNewletter summarizing best practices of how company's
effectively use social media tools to grow the brand.
Access The NewsStream Archive At Our Blog
Missed a piece from earlier in the year? No problem. You can
access all the good stuff at our thought provoking live blog.
Click the Blogger link to go there now!
Sign Up To Receive Our Popular eNewsletter
We'll deliver the best of Internal Branding right to your mailbox!
And we promise we'll never sell your email address and respect
your privacy if you ever wish to be removed.
Inward Media Kit & News Articles
Download Inward's Media Kit & News Coverage
Our reputation has been backed by years of editorial review and
thought leadership. See what respected national publications say
about Inward's consulting model.
Inward Corporate Credentials
Presentation
Download Inward's Corporate Credentials Presentation
This presentation explains what we are all about. Learn about our
rigorous proceeses and methodologies.
Inward Events: Exclusive Free Webinar Series
Social Media & Employee Engagement _ EMC with Polly Pearson,
Vice President Employee Brand and Strategy Engagement
Learn how EMC tackled the challenge of creating an employee platform using social media
and leverage their internal brand and culture.
Request Your Free Copy Of This Previously Recorded
Event Using The Form Below Today!
*******************************************************************************
Transforming Zurich Financial Services into a Customer-Centric
Organization with Femi Macaulay, Group Head of Marketing Operations
The financial markets globally have changed forever. In the last year, we have witnessed
the decline of confidence on Wall Street, governments taking over institutions, bank
failures and insurance company bailouts. It is imperative to get back to basics and
demonstrate customer value and re-build trust.
Even before the global financial crises, Zurich Financial Services had already started to transform itself and drive customer-centricity as the core of a successful business model.
We invite you attend our complimentary Inward Webinar with Zurich Financial Services and Femi Macaulay, Group Head of Marketing Operations who will share his thoughts on Transforming Zurich into a Customer-Centric Organization and how a company-wide effort is creating genuine differentiation in the insurance industry.
In his talk Femi will discuss the following topics:
Moderated by
CEO, Inward Strategic
Consulting
REGISTER FOR WEBINAR ACCESS HERE
Please enter your name, email, telephone
number and specify which event you are
registering for. You will receive links for
your requested event via email shortly
thereafter.
Start The Dialogue
Contact us directly to learn more about Inward 's services and let us brainstorm with you on how to find your next strategic direction!
Chicago, IL USA
(Regional Office)
Please Contact
Phil Hornthal, Managing Director
phil_inwardconsulting.com
Phone: 312-560-9000
Orlando, FL USA
Steve Mamarchev, VP Research
stevem_inwardconsulting.com
Phone: 407-690-3305
Boston, MA USA
(Corporate Headquarters)
120 Wells Avenue
Newton, MA 02459
Email:info_inwardconsulting.com
Or Allan Steinmetz, CEO
asteinmetz_inwardconsulting.com
Phone: (617) 558-9770
Fax: (617) 964-9355
2.0
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Copyright 2010, Inward Strategic Consulting, All Rights Reserved
